For purposes of this Agreement, the term “Content” includes, without limitation, any information, data, text, logos, photographs, video, audio, animations, written posts, text, articles, comments, software, scripts, graphics, themes and interactive features generated, underlying source code, provided or otherwise made accessible on or through the Website, including the User Generated Content as defined hereinafter in Clause 4.1 to 4.7.
Information about us and the Website
1.1. The Website and its content is owned and operated by Mridultulika (“Firm/we/us/our”), a registered online company with Goods and Service Tax Identification Number (GSTIN) 06BQTPS2070J1ZB & Office is located at Sector-12, Sonipat, Haryana.
1.2. Mridultulika is an online platform for academic & creative writers to showcase their writing talent; an academic learning platform for students, teachers and research scholars; and a communication medium for those people who wants to share their views, creativity and life with us.
Access to the Website
3.1 If you want to be the contributor of this website, you need to send your original piece of article to us in the prescribed categories of the website and if user content is found as per the standard of the website; it will be published as user generated content.
3.2 For the purpose of uploading, submitting, posting etc. of User Generated Content, the Website requires you to contact us through our various pages or simply email us at [email protected] by your registered email address. In case of acceptance of user generated content, website will create your profile.
3.3 For the first time contributor of user generated content, Website will do necessary editing, amendments if required. On submission of user-generated content second time, Author is responsible to send quality and error free content.
3.4 Through any user generated content [as per our revenue model], if website earns any monetary benefits, it will share 20% of Profit royalty with the owner of the quote.
3.5 Mridultulika will never provide [user,author] username and password [which ‘user’,’author’ can change later] to our contributors.
3.6 You as the visitor of this website and contributor as user generated content on the website – will automatically be registered as subscribers only.
User Generated Content
4.1 You hereby represent, warrant and covenant to the Website that all User Generated Content authored, submitted or posted by you shall be original content, developed solely by you through necessary research, review of facts and other bonafide means, and shall be of a high quality level in accordance . User Generated Content must not infringe the rights of any third party, including any intellectual property rights, rights of publicity, rights of privacy, and rights to payment of royalties and residuals; or result in any tort, injury, damage or harm to any third party.
4.2 While you retain certain inherent rights to the User Generated Content under applicable law and the website shall credit you for your contribution to the relevant User Generating Content by identifying you as the author. It is further agreed by you that all User Generated Content generated by you complies with our Community Standards. On complaint by other users or persons we may remove any User Generated Content if it breaches these agreed Community Standards.
4.3 By submitting or posting User Content, you grant us an irrevocable, royalty-free, license to use, display, copy, reproduce, delete, add to, prepare derivative works of, publish and distribute any such User Generated Content and all intellectual property rights associated therewith, throughout the world in any media formats, without any obligation to make any payment to you or others or to give you credit for the same.
4.3.1 Royalty condition will be considered as per clause 3.4.
4.3.2 The website also does not guarantee royalty to every user generated content.
4.4 Any User Generated Content submitted or posted by you shall undergo a screening process. This process includes review and modifications to the User Content by our in-house editorial team. We may consult and communicate with you in respect of any such modifications required in the User Content submitted or posted by you.
4.5 We may modify or adapt your User Generated Content in order to transmit, display or distribute it over computer networks and in various media and/or make changes to your User Content as are necessary to confirm and adapt it to any requirements or limitations of any networks, devices, services or media.
4.6 You further grant us the right to use your name under the license contained in this clause 4.1 in association with your User Content and the promotion and advertising thereof. You also waive any right to inspect or approve any final version of the User Generated Content.
4.7 Our objective is to constantly identify and seek new channels/avenues to increase our user/readership/audience. In furtherance thereto, from time to time we engage/partner with third party websites to share and republish the User Generated Content. To this effect, you grant us the unconditional right to share the User Generated Content with other third party websites.
5.1 We may also track certain information about you based upon your behavior on the Website. We use this information for internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on the Website or not), which URL you next go to (whether this URL is on the Website or not), your computer browser information, your IP address, and other information associated with your interaction with the Website.
5.2 We also collect and store personal information provided by you from time to time on the Website. We only collect and use such information from you that we consider necessary for achieving a seamless, efficient and safe experience, customized to your needs including:
5.2.1 To communicate necessary account and service related information from time to time;
5.2.2 To undertake necessary fraud prevention checks, and comply with the security standards;
5.2.3 To comply with applicable laws, rules and regulations; and
5.2.4 To provide you with information and offers, on updates, on promotions, on related, affiliated or associated service providers and partners that we believe would be of interest to you.
5.3 We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.
5.4 Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
5.5 Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non-personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.We have implemented the following:
- Remarketing with GOOGLE ADSENSE
- AFFILIATE ASSOCIATES MARKETING
5.6 Although the Website endeavors to safeguard the confidentiality of your personally identifiable information, you understand and agree that transmissions made by means of the Internet are not absolutely secure. By using the Website, you agree that the Website will have no liability for disclosure of your information due to errors in transmission and/or unauthorized acts of third parties.
Representations and Warranties of Users
6.2 You represent that all the information provided by you is and shall be true, correct and accurate and you shall inform us of any change/ amendment in such information from time to time.
6.3 You will not misuse your right to the Website by introducing viruses, Trojans, worms or other material likely to cause harm to the Website and shall indemnify and keep us indemnified in case any action is initiated against us due to any loss, injury, expenses or liability caused to any other user of the Website or any third party. You shall further not gain any unauthorised access to the Website or on any other source to our Website beyond the present terms of access.
- You shall not: (i) take any action that imposes or may impose (as determined by us at our sole discretion) an unreasonable or disproportionately large load on our (or our third party providers’) infrastructure; (ii) interfere or attempt to interfere with the proper working of the Website or any activities conducted on the Website; (iii) bypass, circumvent or attempt to bypass or circumvent any measures we may use to prevent or restrict access to the Website (or other accounts, computer systems or networks connected to the Website); (iv) run any form of auto-responder or “spam” on the Website; (v) use manual or automated software, devices, or other processes to “crawl” or “spider” any part of the Website; (vi) harvest or scrape any Content from the Website; or (vi) otherwise take any action in violation of our guidelines and policies and shall keep us indemnified in case any loss, injury, expenses or liability caused to us.
Our rights in relation to the Website
7.1 We have the right to discontinue or change our Website at any time and shall not be liable for the same.
7.2 We may delete your profile or cancel access to the Website for any reason whatsoever, at any time at our discretion. We may also suspend or limit your access to the Website as and when may be considered necessary. For the aforesaid, we will make reasonable efforts to notify you and inform you of such an action and the reasons thereof, in any.
7.4 With reference to Clauses 7.1, 7.2 and 7.3, you agree and understand that we shall not be liable for any claim based on any termination, suspension or any of the aforesaid actions taken by us in relation to your access to the Website.
7.5 We reserve the right to, but do not have any obligation to, (i) remove, refuse to distribute, edit, modify or otherwise manipulate any Content at our sole discretion, at any time, without notice to you or for no reason at all, and (ii) to remove or block any Content from the Website.
Intellectual Property Rights
8.1 The Website may contain Content specifically provided by us, our partners or other users and such Content is protected by copyrights, trademarks, service marks, patents, trade secrets or other proprietary rights and laws. You shall abide by and maintain all copyright notices, information, and restrictions contained in any Content accessed through the Website.
8.2 When you visit our Website, we give you a limited license to access and view Content for informational and personal use.
8.3 You are not permitted to delete or change any copyright symbol, trademark or other proprietary details contained on the Website. You shall not use our information for any other purpose other than for the aforesaid. You agree that any use of the proprietary information displayed on the Website shall infringe our intellectual property rights for which you shall indemnify us.
8.4 We have intellectual property rights in all Content displayed on the Website including graphics, logo, and software that is either owned or licensed to us other than any third party contents which are specifically identified as such. Any infringement of our intellectual property rights shall be governed by the applicable law in India.
8.5 The license to access and use the Website does not include the right to copy or reproduce the information of our Website on any other platform or medium, without our prior written permission.
8.6 Except where otherwise specified, any word, logo or device to which is attached the symbols ™ or ® shall be considered as a registered trademark that is either owned by us or which we have license to use. The right to use the Website does not give a license to use those trademarks in any way.
Disclaimers and Limitation of Liability
9.1 You agree and understand that the use of the Website is at your own risk. The Website is being made available to you on an “as is” and “as available” basis without providing any warranties, guaranties or conditions as to the usage being free from any faults, defects, interruptions, errors, viruses or to the accuracy, reliability, availability of any Content. You agree and understand that we shall not be responsible for any interference or damage that may be caused to your computer resource which arises in connection with your access to our Website.
9.2 You also agree and understand that the information displayed on the Website is for information purposes only and does not to amount to any advice.
9.3 Further, in no circumstances shall we be responsible for any loss of profits, goodwill, revenue, consequential, exemplary, punitive damages or any financial or indirect loss arising out of the use of the Website.
9.4 We do not endorse any views expressed on the Website and are merely a platform for users to generate and display relevant Content. As such, we are not responsible for any User Content posted on the Website and do not endorse or subscribe to the views contained in any User Content.
What personal data we collect and why we collect it
11.1.1 When visitors leave comments on the site we collect the data shown the comments form, and also the visitors’ IP address and browser user agent string to help spam detection.
11.2 Contact form cookies
11.2.1 If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave your another comment. These cookies will lasts for one year.
11.3 Embedded content from other website
11.3.1 Articles on the site may include embedded content (Videos, Images, Articles, etc). Embedded content from other website behaves ion the exact way as if the visitor has visited the other website.
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